Back to Basics: Rachel Stevens Partners with Perfectil as Over a Third of Women Demand Science-Backed Beauty

Research reveals UK women are swapping the viral shelfie for internal nutrition

• National research by Perfectil reveals 82% of women who have tried a viral social media hack or beauty trend from have been left disappointed, sparking a shift to simple routines and products formulated with authorised claims
• Over half of British women (52%) are now actively avoiding Botox and fillers, while Gen Z is showing resistance towards extreme trends like "face taping."
• Singer, actress and TV personality Rachel Stevens fronts the ‘Back to Basics’ campaign, sharing her fuss-free, nutrition-first approach to lasting radiance

British women are embracing a simpler approach to beauty, focusing on routines that support skin, hair and nail health from within through targeted nutrition.

This shift away from overly complex skincare routines reflects a growing interest in ingredients such as biotin, zinc and vitamin C, which contribute to the maintenance of normal skin. This result is a more balanced approach to beauty – often described as "skinimalism" – centred on supporting natural radiance as part of everyday wellbeing.

New national research from Perfectil, the UK’s leading beauty supplement brand*, highlights changing attitudes towards wellbeing and self-care. The majority of women (73%) believe that lifestyle choices influencer how they look, with many now focusing on simpler routines that support overall wellbeing.

This shift is reflected in everyday habits. 81% of women are now actively prioritising looking after the inside of their body including, drinking more water (67%), maintaining a balanced diet (63%), and securing quality sleep (52%).

Leading this shift toward a simpler daily routine is British singer, TV personality, actress and fashion personality Rachel Stevens, who is fronting Perfectil’s ‘Back to Basics’ campaign.

Rachel Stevens, Campaign Ambassador, said:

“I’ve seen and tried my fair share of beauty trends over the years, but I’ve always found that the most effective routines are the simplest ones. For me, looking and feeling my best is about consistency – focusing on balanced nutrition, hydration, and good sleep as part of an everyday lifestyle rather than chasing the latest viral quick fix.

“My daily routine is much more streamlined now; I include Perfectil as part of my daily routine alongside a balanced diet and healthy lifestyle habits. There is so much noise online around ‘miracle’ creams, but lasting results come from consistent self-care and supporting your overall wellbeing.”

To support her routine, Rachel has been using Perfectil Max (£23.95 for 84 tablets/capsules), the most advanced product in the Perfectil range for skin, hair and nails. It contains nutrients including zinc, which supports normal hair, skin and nails; biotin and vitamin C, along with Omega-3 and Omega-6 fatty acids and is designed to be taken as part of a daily beauty and wellbeing routine. The recommended dosage is two tablets (blue blister) and one capsule (gold blister) per day.

The Rise of Smart, Streamlined Beauty

A growing number of women are rethinking their approach to beauty, moving away from increasingly complex routines in favour of simpler, more intentional choices. Among those who describe their routines as overwhelming, 64% say they have since pared back the number of products they use.

This shift is reflected in everyday behaviour, with 59% reporting a reduction in skincare steps, 53% opting for more straightforward formulations with fewer ingredients, and 43% placing greater emphasis on balanced nutrition and hydration as part of their wider wellbeing routine.

Alongside this simplification, there is a clear rise in demand for clarity and credibility in beauty advice. Survey respondents indicate higher levels of trust in expert-informed, evidence-led guidance (39%) compared with influencer-driven content (1.8%), while long-established beauty traditions continue to hold steady appeal (30%).

A More Considered Approach to Beauty and Wellbeing

The convergence of skincare and broader wellbeing habits reflects an evolving perspective on how people approach their daily routines.

Melissa Cohen, Nutritional Therapist at Vitabiotics, comments:

“There is a noticeable shift towards more considered routines that better suit modern lifestyles. Many people are interested in how diet and overall wellbeing form part of their wider self-care approach.

“A balanced diet that includes nutrients such as biotin, zinc and vitamin C is helpful - zinc contributes to the maintenance of normal skin, hair and nails. Supplements like Perfectil are designed to sit alongside a varied diet and healthy lifestyle as part of a broader wellbeing routine.”

This reflects a wider movement towards simplicity, where individuals are combining streamlined skincare with a more holistic view of everyday wellbeing.