Our Mission | About Vitabiotics

What we do

We provide targeted support for human health

We don’t believe in one-size-fits-all. That’s why our line-up includes products that are as unique as the people that trust them every day. What they have in common is quality and our commitment to good nutritional science.

What we do

We use research to inform every decision

From product formulations to rigorous double blind studies, our nutritional scientists work alongside pioneers in the field to deliver quality. We’re proud to be a trusted source of support – and make sure we earn that trust at every stage.

Our Scientific Advisory Board

Vitabiotics Awards

An award-winning company

The Queen’s Award

We’re proud to have been recognised The Queen’s Awards four times – and to be the only vitamin company to receive The Queen’s Award for Innovation twice.

2003: The Queen’s Award for International Trade
2008: The Queen’s Award for International Trade
2013: The Queen’s Award for Innovation (for Pregnacare)
2018: The Queen’s Award for Innovation (for Perfectil)

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Science Museum Fellowship

In 2018, Professor Kartar Lalvani OBE became a Fellow of the Science Museum – an accolade given to a select few individuals including Professor Stephen Hawking and Her Majesty The Queen.

May 2018: Fellow of the Science Museum
2019: Vitabiotics sponsors a new exhibition in this iconic setting

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CERT, University of Franche Comté

In 2014, Dr Kartar Lalvani OBE, our Founder and Chairman, was honoured with a Professorship at France’s leading centre of dermatological excellence.

Professorship at once of Europe’s oldest medical institutes
Awarded for groundbreaking Perfectil skin research

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Boots Awards

Europe’s largest pharmacy chain has honoured Vitabiotics throughout our history of working together, including the coveted Overall Supplier of the Year award.

2002-2005: Vitamin Supplier of the Year
2009 and 2013: Overall Supplier of the Year

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What We do

We’re unstoppable in our innovation

We’re at the forefront of a sector we helped create – and our innovation shows no signs of stopping. From new research to improving our formulations, we’re just as driven as we were back in 1971.

What We do

We go further to support good nutrition

Good health doesn’t stop with supplements. We work with charities around the world that share our passion for empowering and inspiring people to live healthily and happily.

Our charity support

Empowering healthy living through innovation in nutritional healthcare.

Vitabiotics was founded on a single big idea. For over 45 years, we’ve been committed to that same goal – helping you to be at your best, day-after-day and whatever life throws at you.

Today, what life looks like has changed, but we’re still supporting people in more ways than ever. Above all else, we remain the same independent, family-run British business we’ve always been – a name people trust for safe, balanced and effective support.

Our People

Our team brings together decades of experience across nutrition, medicine, biochemistry and pharmaceutical science. And we continue to learn, grow and improve our products based on the latest research.

CEO

Tej Lalvani B.A. (Hons) Management

Immersed in the business from an early age, Tej leads Vitabiotics with the insight that only comes from hands-on experience in every single department.

Founder

Professor Kartar Lalvani OBE PhD DSc FRPharmS

Our founder, Kartar Lalvani started Vitabiotics with a fundamental desire to deliver natural, safe healthcare solutions. Our aim remains the same to this day.

Senior Vice President

Robert Taylor BSc (Biochem), FIHR, MSc

Robert is the Chair of the British Health Food Manufacturers' Association (HFMA) and with nearly 30 years experience in the company, has helped develop and launch many of Vitabiotics' best-known supplements.

Former Chairman

Professor A.H.Beckett OBE (1920-2010) O.B.E., B.Sc, Ph.D., D.Sc., FRPharm.S., Hon DSc.'s

Our former Chairman and a world-renowned scientist, Arnold Beckett created our lasting philosophy – balanced, moderate nutrition backed by research.

Vice President and Technical Director

Rohit Shelatkar B. Pharmacy, MSc

Rohit has worked for Vitabiotics for nearly 14 years. He started as a technical executive and has worked in a number of areas of the business, now heading up technical and export areas of the business

Brand Marketing Director

Susanne Bisinotto

With a breadth of brand and retailer experience, Susanne heads up the marketing team, delivering awareness and communication campaigns to support our portfolio of leading brands.

Chairman, scientific expert panel

Professor Ajit Lalvani, MA, DM (Oxon), MBBS (Hons), FRCP (London)

Chair in Infectious Diseases, Imperial College London. Professor Lalvani qualified in medicine from the Universities of Oxford and London followed by specialty medical training in London, Cambridge, Basel and Oxford.

Supporting Healthy Communities

We’re proud to take an active role in our partnerships across education, medicine and more. It’s how we put our commitment to best practice into practice.

We work with

British Herbal Medicine Association

We’re members of the British Herbal Medicine Association, which promotes the use of herbal medicinal products and ensures the best quality and effectiveness for consumers.

We work with

Consumers for Health Choice

We work with Consumers for Health Choice, a campaigning organisation that defends the interests of consumers of food supplements, herbal remedies, and other natural health products.

We work with

Health Food Institute

We’re patrons of the Health Food Institute, a non-profit organisation that has been promoting standards in natural products, whole foods and supplements for more than 30 years.

We work with

Health Food Manufacturers’ Association

As council members of the HFMA, we help to set the standards for the regulation of nutritional products in the UK and throughout Europe – holding ourselves to the high standards we’d expect from others in our industry.

We work with

Parliamentary and Scientific Committee

We’re members of The Parliamentary and Scientific Committee, which enables discussion and collaboration between parliament, scientific bodies, science-based industry and the academic world.

We work with

University of Westminster, School of Integrated Health

Recognising the importance of the university’s nutritional therapy course, we sponsor staff, student development, and are currently working on a five-year programme to formalise our lasting support.

We work with

Vegetarian Society

Our products are approved by The Vegetarian Society, the voice of Britain’s 4 million vegetarians. Osteocare and Ferogloblin both carry the society’s seal of approval to show their suitability for vegetarians.

How Can we help you?

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