Independent Research on which Pregnancy Supplement Brands 'Mums Trust the Most' and midwives recommend

2018 research on supplement brand recommendation was carried out by One Poll (July 2018).

Sample size: 1000

Which pregnancy supplement do you trust the most?

25% of mums or mums-to-be questioned trusted Pregnacare the most

This finding is also supported by further independent research carried out in 2013 by Bounty’s Word of MumTM research panel (sample size: 2088 mums and mums-to-be).

 

Independent Research on Midwives' Recommendation

2016 Research on supplement brand recommendation was carried out by Bounty Healthcare Network,1 an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Sample size: 443 healthcare professionals

Which of the following best describes your occupation?

How important do you think it is to take a pregnancy specific vitamin and mineral supplement throughout pregnancy?

Which of the following brands would you recommend?

2012 Independent Research on Midwives' Recommendation

Research on supplement brand recommendation was carried out by Bounty Healthcare Network,3 an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Sample size: 223

How important is a prenatal supplement throughout pregnancy?

97% of healthcare professionals questioned thought a prenatal supplement was 'important' or 'very important' throughout pregnancy.

2008 Independent Research on Midwives' Recommendation

Research on supplement brand recommendation was carried out by Bounty Healthcare Network,4 an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Target Sample Size: 1000 Midwives

Achieved Response: 1004 Midwives

Primary Place of Work

Key Results

The majority of midwives (62%) recommend a supplement during pregnancy (base: 1004)

Of those expressing a recommendation, Pregnacare® is by far the brand most commonly recommended (base: 623)

Pregnacare Plus® was the specific brand midwives recommended most frequently as a source of Omega-3 (base: 818)

Reasons for Recommending a Particular Supplement

Base: 930

1 Research was conducted independently by Bounty Health Network between March and May 2016. A face-to-face survey of closed questions was conducted by a Bounty Health Network Advisor, with midwives and completed in the presence of the Advisor. The survey took place in the field, in both hospital and community venues. Questionnaires without any Pregnacare information or branding on, were distributed at the beginning of midwife training sessions. The research questionnaires were completed and returned to the session administrator by hand. The training sessions took place in NHS England and Northern Ireland venues. The midwives would not be aware or made aware that Vitabiotics commissioned these research questions.

2 Research was independently conducted in November 2013 by the Bounty Word of Mum™ network. A total of 2,088 interviews were conducted, amongst women in the early stages of pregnancy through to mums with a youngest child aged 5 years.

3 Further research was conducted in January 2012 independently by the Bounty Healthcare Network which supported the 2008 findings.

4 Data was collected independently by Bounty Health Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care, in January 2008. A face-to-face survey of closed questions was conducted by a team of Bounty Health Network Advisors at the beginning of midwife training sessions, without any Pregnacare information or branding present at any time during the session. The surveys were completed in the presence of the Advisor in the field at health centres and hospitals, and returned to the session administrator by hand. Training took place nationwide and included England, Scotland, Wales and Northern Ireland. The target sample was 1,000 questionnaires which was obtained from midwives attending such sessions, with an even spread across the UK. The midwives would not be aware or made aware that Vitabiotics commissioned these research questions.

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Aneta Sidorko

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