Did you know 58,000 babies a year still die from Maternal and Newborn Tetanus (MNT)? Over 100 million women and their newborn babies in the world’s poorest countries are at risk. It is fatal...yet it is easily preventable.
Every parent’s dream is for a healthy start in life for their baby, but sadly this is only a reality for some parents. To help protect the lives of 100 million mothers and their newborns against MNT, Pampers and UNICEF have come together for the eighth year to launch the '1 pack = 1 vaccine' campaign.
Pampers have donated the money for 300 million tetanus vaccines since 2006. We were lucky enough to be invited along to the launch event of the eighth new campaign this week. What was really apparent was the passion felt by everyone involved in the campaign, from the marketing managers through to the celebrity ambassador Emma Bunton (who was absolutely lovely in real life).
For every specially marked pack of Pampers you buy, Pampers will donate the cost of one vaccine to help UNICEF in the fight against MNT. The campaign has been running for eight years, and so far it has helped to eliminate MNT in an astounding 10 countries. And they will continue to do work together until it is eliminated in the remaining countries.
It's really easy to get involved and help to make a difference. Here's how:
Just by buying a pack of nappies - during October – December 2013, for each UNICEF pack of Pampers that you buy, Pampers will donate the cost of one tetanus vaccine to support UNICEF in the fight against MNT.1 Pack = 1 Vaccine
Just by watching a video - during the same time, for each view of a series of films Pampers will donate the cost of one tetanus vaccine to support UNICEF in the fight against MNT. Each film show what a healthy start to life can bring, filmed through the eyes of children.1 View = 1 Life-Saving Vaccine / 1 Share = 1 Life-Saving Vaccine. Find out more at www.supportunicef.org/Pampers
Gillian blogs over at A Baby on Board about London life as a new mum, covering everything from baby clothes to breastfeeding.
She lives with her one year old daughter Eliza and husband Alex in south London.